ФАКТОРЫ, ВЛИЯЮЩИЕ НА ПОВЕДЕНИЕ РОССИЙСКИХ ТУРИСТОВ ПОСЛЕ ПОСЕЩЕНИЯ НИЖНЕГО НОВГОРОДА |
| научная статья | 316 | ||
| 85-96 | эффективность дестинации, отечественные туристы, Нижний Новгород, онлайн-опрос, отношение после посещения, восприятие риска, городская дестинация, destination performance, domestic tourists, Nizhni Novgorod, online survey, post-visitation behavior, risk p |
| Нижний Новгород является одним из одиннадцати городов России, в которых в 2018 г. пройдёт Чемпионат мира по футболу. Ожидается, что мероприятие увеличит число прибывающих в город внутренних и иностранных туристов и привлечёт внимание к вопросам совершенствования туристического предложения и к формированию положительных впечатлений от посещения города у туристов. В статье исследуются факторы эффективности дестинации, восприятия рисков, осведомлённости и профиля туристов, поскольку именно эти факторы влияют на отношение туристов к дестинации после ее посещения в рамках внутренних поездок. Данные были получены в 2013 г. через онлайн-опрос лиц, посетивших г. Нижний Новгород. Было установлено, что на намерение вновь посетить дестинацию и готовность рекомендовать город в социальных сетях, а также при личном общении влияют эффективность дестинации и проблемы, связанные с проездом. Результаты исследования могут помочь в формировании стратегии развития туризма в Нижнем Новгороде, определении областей для распределения ресурсов и позиционирования Нижнего Новгорода среди других исторических российских городов в Европейской части страны. |
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